
SnöFlake falls on Larouche
Do you want some snow? Here you go! SnöFlake recently entrusted Larouche Marque et communication to revamp the organization’s brand as well as create a marketing and communications plan for 2021.

Do you want some snow? Here you go! SnöFlake recently entrusted Larouche Marque et communication to revamp the organization’s brand as well as create a marketing and communications plan for 2021.
Do you want some snow? Here you go! SnöFlake recently entrusted Larouche Marque et communication to revamp the organization’s brand as well as create a marketing and communications plan for 2021.
The six regional media co-ops in Québec and Ontario, Les coops de l’information, recently took a further step in their digital transformation with the launch of digital subscriptions. Larouche carried out joint positioning and promotion initiatives for all of the group’s media organizations, including Le Droit, Le Nouvelliste, Le Quotidien, Le Soleil, La Tribune and La Voix de l’Est.
In this time of reflection and with the arrival of the holidays, the Montego Resto-Club has created, in collaboration with the team of Larouche, a unique and elegant product that is sure to delight many people: a personalized gift box including a bottle of wine and a restaurant gift certificate.
Companies often invest a colossal and uncompromising amount of energy and resources into innovation. But what about the customer experience that supports an innovative product or service? Do the offer and the experience work perfectly together to enhance the brand’s value?
More than ever, the concept of customer experience (CX) is the main topic of marketers’ discussions. CX becomes a differentiator for your business and places people—and your product—at the centre of your customer service offering. But first, let’s get back to basics. What exactly is customer experience?
Only five weeks ago, I began my internship at Larouche. I was extremely fortunate to get the opportunity to do an internship in my field, considering the rather precarious situation in the job market.
Ridgetop recently launched its brand-new website, which was designed and developed by the Larouche team. The website has become a strategic marketing tool for Ridgetop.
Larouche won a new bid with the Coopérative nationale de l’information indépendante (Cn2i), which groups together the following newspapers: Le Soleil, Le Droit, La Tribune, Le Nouvelliste, Le Quotidien-Le Progrès and La Voix de l’Est. Larouche has become the partner for six newspapers to strategically support them in developing their digital assets in order to maintain their long-term viability.
What about your brand’s adaptability during these unprecedented times? Who takes the time to think about it? Who takes responsibility adapting your brand to a new reality? Who makes the decision to make things happen to protect the brand that is so important to you, your employees, your customers and your future?
The Larouche team is proud to be one of the 200 Quebec-owned firms in the Regroupement des firmes de services professionnels indépendantes (RFSPI). The RFSPI encourages, promotes and values entrepreneurship in the professional services sector and is thus helping to revive the Quebec economy.
It’s never easy to do things for ourselves! It requires introspection, scrutiny and humility. This was exactly our frame of mind when we set out to update the Larouche brand.
The countdown began many weeks ago for Larouche. After several months of discussions, waiting, excitement and renovation, our team will soon settle at 30 Grande Allée Ouest (30GAO) in Québec City on June 4.
La Fromagerie de l’Île-aux-Grues, also known by its trademark Fromagerie de l’Isle, recently launched its brand new website.
During this extraordinary time of the COVID-19 crisis, all the tactical actions taken yesterday and today are necessary. But it is also important to stay the course of a long-term vision.
The COVID-19 crisis has plunged us deeply into crisis management. Your organization’s energy is totally devoted to it. But what happens after COVID-19?
Larouche has continued to serve its customers on a virtual basis, and has done so since the start of self-isolation. To support businesses, Larouche is launching a unique workshop about planning after COVID-19.
COVID-19 has plunged us into a completely new world. The ability to adapt is essential. Despite all the measures established to limit the spread of the virus, life must go on—and business continuity is key.