Blog

With Larouche’s help, Snöflake recently became Latitude 90 to better meet the company’s need to revamp its image and thus reflect the world calibre of its innovative technologies. The agency handled an overhaul of the visual identity, the new slogan “Perfect snow, for imperfect conditions” and the brand-new website.

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Tero recently selected Larouche Branding and Communications to handle its product launch. The agency will be responsible to develop the identity strategy of the Tero brand as well as design its various communication tools.

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The six regional members of the Coops de l’information recently launched a major advertising campaign for summer 2021. The campaign, developed by Larouche Marque et communication, highlights the importance of staying well-informed during the summer months. A brand-new slogan was created especially for the campaign: Nouvel été, nouvelles de l’été.

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The incubator-accelerator ​Ag-Bio ​Centre recently selected Larouche ​Marque et communication to oversee the​ complete repositioning of its brand​. Ag-Bio Centre supports the growth of innovative businesses in the agri-food, biotechnology and environmental sciences sector.

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The six regional media co-ops in Québec and Ontario, Les coops de l’information, recently took a further step in their digital transformation with the launch of digital subscriptions. Larouche carried out joint positioning and promotion initiatives for all of the group’s media organizations, including Le Droit, Le Nouvelliste, Le Quotidien, Le Soleil, La Tribune and La Voix de l’Est.

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In this time of reflection and with the arrival of the holidays, the Montego Resto-Club has created, in collaboration with the team of Larouche, a unique and elegant product that is sure to delight many people: a personalized gift box including a bottle of wine and a restaurant gift certificate.

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Only five weeks ago, I began my internship at Larouche. I was extremely fortunate to get the opportunity to do an internship in my field, considering the rather precarious situation in the job market.

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Larouche won a new bid with the Coopérative nationale de l’information indépendante (Cn2i), which groups together the following newspapers: Le Soleil, Le Droit, La Tribune, Le Nouvelliste, Le Quotidien-Le Progrès and La Voix de l’Est. Larouche has become the partner for six newspapers to strategically support them in developing their digital assets in order to maintain their long-term viability.

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What about your brand’s adaptability during these unprecedented times? Who takes the time to think about it? Who takes responsibility adapting your brand to a new reality? Who makes the decision to make things happen to protect the brand that is so important to you, your employees, your customers and your future?

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The Larouche team is proud to be one of the 200 Quebec-owned firms in the Regroupement des firmes de services professionnels indépendantes (RFSPI). The RFSPI encourages, promotes and values entrepreneurship in the professional services sector and is thus helping to revive the Quebec economy.

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The countdown began many weeks ago for Larouche. After several months of discussions, waiting, excitement and renovation, our team will soon settle at 30 Grande Allée Ouest (30GAO) in Québec City on June 4.

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La Fromagerie de l’Île-aux-Grues, also known by its trademark Fromagerie de l’Isle, recently launched its brand new website.

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Larouche has continued to serve its customers on a virtual basis, and has done so since the start of self-isolation. To support businesses, Larouche is launching a unique workshop about planning after COVID-19.

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COVID-19 has plunged us into a completely new world. The ability to adapt is essential. Despite all the measures established to limit the spread of the virus, life must go on—and business continuity is key.

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