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Coops de l’information recently launched Les as de l’info, the first French-language media outlet in the country dedicated entirely to providing daily news to 8- to 12-year-olds free of charge. This new, interactive initiative offers kids a simplified review of current events produced by youth information specialists.

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With Larouche’s help, Snöflake recently became Latitude 90 to better meet the company’s need to revamp its image and thus reflect the world calibre of its innovative technologies. The agency handled an overhaul of the visual identity, the new slogan “Perfect snow, for imperfect conditions” and the brand-new website.

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