Our Policy

Larouche Marque et Communication places the utmost importance on ensuring the protection of your privacy and the protection of your personal information. The Privacy Legislation Modernization Act defines personal information as “information, in any form or medium, about an identifiable individual.” This policy applies to how we collect, use, disclose and process the personal information you provide us on our website or through other communication methods, namely by phone, email, or social media. We reserve the right to make any changes, at any time, to our privacy policy, without notice.

Personal Information Collection and Analysis

Some technological tools available on our site, such as Google Analytics, provide us with information regarding your visit, including the date and time of your visit on our site, the pages you have viewed, your computer’s IP address, and the type of browser you use. Google Analytics collects and analyzes information about user behaviors on our website. Moreover, we use WPML, a plugin to translate our web page that detects the language of the device you are logged into. We collect and analyze data to ensure a better user experience.

Use of Personal Information

The collected information is used for the following purposes:

  • Detecting user language
  • Analyzing user behavior and user data
  • Screening genuine users from suspicious and malicious users
  • Advertising campaigns

We collect data to monitor and improve the functionalities of our website and the user experience during navigation.


Our website may contain links to other websites. Larouche Marque et Communication is not responsible for the collection, use and management of your data on these sites. Please consult their privacy policy to learn about their practices.

Legal and Disclosure Agreement

We are committed to not transferring, selling or disclosing your personal information to third parties without your prior written consent.

Larouche Marque et Communication is required by law to hand in any information we collect to the authorities in the event of a search warrant, a legal investigation or a legal request from a governmental investigation agency in the event of violation of the law or non-compliance with agreements. We also retain the right to disclose certain collected information if we judge it is necessary to protect our interests, safety, users, or other parties.

Information Security and Storage

To protect your personal information, Larouche Marque et Communication has implemented rigorous processes that ensure the security of access, usage, and modification of data. We use Sucuri, a cybersecurity service focused on performance optimization, external attack mitigation, and support in the event of a security incident, to provide additional protection to information collected on our website. The data collected is stored insofar as we use it for the purposes mentioned. See the Use of Personal Information section for details. Larouche Marque et Communication undertakes to keep the information according to the deadlines established by law.

Your Consent

You have the right to withdraw your consent for the collection of your personal data at any time. If you choose to do so, you will lose access to Google Analytics. However, we will be able to delete any personal information collected through forms, if requested.


Cookies are files placed on your web browser when you visit a website. These files store certain information about your browsing behavior for subsequent use on the website.

Some functional cookies on our website are mandatory for its usage and browsing. They ensure the security of the website and help filter out malicious users. You have the option to decline optional cookies while still maintaining access to our website. The site automatically requests your consent when you access it.


You can contact us to consult, modify, update or delete your personal information collected on our site by writing to us at the following email address:

Last modification: 07/07/2023