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Ag-Bio Centre selects Larouche

The incubator-accelerator ​Ag-Bio Centre recently selected Larouche Marque et communication to oversee the​ complete repositioning of its brand​. Ag-Bio Centre supports the growth of innovative businesses in the agri-food, biotechnology and environmental sciences sector. The incubator provides entrepreneurial support incorporating an open innovation approach, based on a network of business and research experts.

“After 20 years of supporting businesses, the time had come for us to review the brand identity of Ag-Bio Centre and to question ourselves about the direction we wanted to take. This collaboration with Larouche marks a renewal for the incubator and an opportunity to refocus ourselves in relation to our extended mission,” explained ​Alain Cadoret​, CEO of Ag-Bio Centre. 

The mandate given to Larouche was to design a modern brand image as well as present a strong and representative of the organization’s services, expertise and the network built over many. Ag-Bio Centre’s new visual identity will be reflected in a strategic plan designed to establish new key messages according to target audiences. The goal is to establish the incubator as the benchmark for start-ups in Quebec, while standing out from other offers available on the market.

“We are extremely enthusiastic about the idea of making Ag-Bio Centre stand out on the Quebec entrepreneurial landscape. Entrepreneurs in the agri-food, biotechnology and environmental sciences sector will represent major players in Quebec’s economic recovery and it is an honour for us to be able to contribute to it in our own way,” said ​Jean-François Larouche​, the agency’s president