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Tero puts its faith in Larouche.

Tero recently selected Larouche Branding and Communications to handle its product launch. The agency will be responsible to develop the identity strategy of the Tero brand as well as design its various communication tools. Tero is a Québec-based company that offers an alternative to traditional composting, providing consumers with an eco-friendly and local solution to easily transform table waste into a natural fertilizer.

The Tero prototype was designed four years ago to respond to a lack of solutions to the complex situation of composting and the growing demand from citizens who wanted to do their part for the environment. A 2019 crowdfunding campaign confirmed the level of enthusiasm for the Tero project, when nearly $1,750,000 was raised in just over a month. Since then, the company has continued to gain followers and the two founders, supported by their team, are now ready to take the next step in the company’s growth.

Larouche’s goal is to help the Tero team carry out the launch in a distinctive way while ensuring a strong and sustainable positioning and taking into account both French and English markets.

“The entire Larouche team is delighted to have the opportunity to work with such a great company, whose mission and ambition is to create a real impact both socially and environmentally, and which shares the values ​​of the agency. For us, this collaboration with Tero isn’t only a new mandate, it’s a real project for society that we are thrilled to spearhead. It’s a pleasure to help shine the spotlight on such an inspiring company and its female entrepreneurs,’ said Jean-François Larouche, President of the agency.