Blog

IQDHO asked Larouche for a major refresh that would leverage its know-how and commitment to advancing ornamental horticulture in the province. Larouche’s communications plan provided a roadmap for the changes, which included a visual overhaul, updated brand positioning…

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Companies often invest a colossal and uncompromising amount of energy and resources into innovation. But what about the customer experience that supports an innovative product or service? Do the offer and the experience work perfectly together to enhance the brand’s value?

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More than ever, the concept of customer experience (CX) is the main topic of marketers’ discussions. CX becomes a differentiator for your business and places people—and your product—at the centre of your customer service offering. But first, let’s get back to basics. What exactly is customer experience?

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What about your brand’s adaptability during these unprecedented times? Who takes the time to think about it? Who takes responsibility adapting your brand to a new reality? Who makes the decision to make things happen to protect the brand that is so important to you, your employees, your customers and your future?

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During this extraordinary time of the COVID-19 crisis, all the tactical actions taken yesterday and today are necessary. But it is also important to stay the course of a long-term vision.

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The COVID-19 crisis has plunged us deeply into crisis management. Your organization’s energy is totally devoted to it. But what happens after COVID-19?

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