Blog

More than ever, the concept of customer experience (CX) is the main topic of marketers’ discussions. CX becomes a differentiator for your business and places people—and your product—at the centre of your customer service offering. But first, let’s get back to basics. What exactly is customer experience?

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Only five weeks ago, I began my internship at Larouche. I was extremely fortunate to get the opportunity to do an internship in my field, considering the rather precarious situation in the job market.

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What about your brand’s adaptability during these unprecedented times? Who takes the time to think about it? Who takes responsibility adapting your brand to a new reality? Who makes the decision to make things happen to protect the brand that is so important to you, your employees, your customers and your future?

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During this extraordinary time of the COVID-19 crisis, all the tactical actions taken yesterday and today are necessary. But it is also important to stay the course of a long-term vision.

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The COVID-19 crisis has plunged us deeply into crisis management. Your organization’s energy is totally devoted to it. But what happens after COVID-19?

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