12.10.2022
IQDHO, a renewed source of growth thanks to Larouche
Québec City, QC – April 29, 2025 – Larouche Branding and Communications is proud to announce the arrival of Sophie Larouche within its leadership team as Associate and Director of Client Services. With over five years of experience at Larouche and a recent MBA in Entrepreneurship and SME Management, Sophie brings a fresh perspective and dynamic energy to the company founded by Jean-François Larouche nearly 30 years ago. Over the past few years, Sophie has made significant contributions to the company while developing expertise in the comprehensive support of clients.
"I am proud to welcome Sophie as an Associate," says Jean-François Larouche, Founding President of Larouche Marque et communication. "Her arrival brings new promising possibilities and lays the foundation for our future evolution. Her experience, combined with her solid academic background, will make her an exceptional leader for our client services department and a valuable Associate for the future of Larouche."
— Sophie Larouche
In addition to representing the second generation of the agency, Sophie Larouche's new role marks an important step in Larouche's development. As Director of Client Services, her mandate will be to collaborate with the team to continuously offer a distinctive client experience, notably by maintaining sustainable business relationships, recommending creative strategic directions, and overseeing the client services team. Her leadership will contribute to building a grand team, ready to meet the challenges of a market in constant evolution.
"I am more than enthusiastic to continue my evolution at Larouche," confides Sophie Larouche. "I thrive on the agency's dynamism and am impressed daily by the quality of the work we accomplish for our clients' brands. I am proud to be able to bring to life not only my creativity and passion for brands, but also my vision of entrepreneurship and management of a company as a woman, alongside Jean-François who has been doing so remarkably for almost 30 years."
Founded in Québec City by Jean-François Larouche, Larouche Marque et communication is a communication agency specializing in brand strategy and activation. With nearly 30 years of experience, the agency supports companies of all sizes across a multitude of industries in the development and deployment of their brands in North American markets and beyond. At Larouche, we firmly believe in the essential synergy between business and communication, where our clients' innovation meets our creativity to generate tangible impact, stimulate growth, and fully valorize their brand. Creating business is the daily commitment that drives our team.
-30-
For more information, please contact:
Jean-François Larouche
President | Larouche
jflarouche@larouchemc.com | 418 651-8777 poste 201
Sophie Larouche
Director of Client Services | Larouche
slarouche@larouchemc.com | 418 651-8777 poste 108
