29.04.2025
New Associate at Larouche
Québec City, QC – May 7, 2025 – Larouche Branding and Communications specializing for nearly 30 years in brand strategy and activation, announces the acquisition of Triomphe marketing, an agency established for over 35 years in Québec City and recognized for its creative expertise and agility.
With this acquisition, Larouche strengthens its offering with Triomphe’s iconic and nationally significant clients such as Qualinet, GardaWorld, Distribution STOX, and Proleasing, while continuing its collaboration with its own clients like Les Coops de l’information, Nova Bus, Groupe Savoie, Latitude90, and Facturation.net.
"The acquisition of Triomphe aligns perfectly with our vision of evolution and excellence: we are strengthening our team with recognized talents and expanding our service offering. We remain committed to supporting our clients with the creativity and rigor that have shaped both companies over the past three decades," says Jean-François Larouche, President of Larouche Branding and Communications.
Marc Robichaud, founder of Triomphe, will continue to support clients as a senior advisor at Larouche, ensuring a smooth transition.
— Jean-François Larouche
Clients of both Larouche and Triomphe benefit from expanded access to extensive expertise for the creation and promotion of Quebec brands, supported by a multidisciplinary team that combines strategic experience and creative talent.
"Our new team is fully committed to advising companies on communicating their brand in an ever-changing world. Our unique dual nature, both business-oriented and creative, takes on its full meaning in the current context and makes us very enthusiastic about the future," adds Sophie Larouche, Associate and Director of Client Services at Larouche Branding and Communications.
Founded in Québec City by Jean-François Larouche, Larouche Marque et communication is a communication agency specializing in brand strategy and activation. With nearly 30 years of experience, the agency supports companies of all sizes across a multitude of industries in the development and deployment of their brands in North American markets and beyond. At Larouche, we firmly believe in the essential synergy between business and communication, where our clients' innovation meets our creativity to generate tangible impact, stimulate growth, and fully valorize their brand. Creating business is the daily commitment that drives our team.
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For more information, please contact:
Jean-François Larouche
President | Larouche
jflarouche@larouchemc.com | 418 651-8777 poste 201
Sophie Larouche
Director of Client Services | Larouche
slarouche@larouchemc.com | 418 651-8777 poste 108
From left to right in the photo::
Jean Bissonnette, Jean-François Larouche, Marc Robichaud, Sophie Larouche
