Thermo 2000, a long-time Larouche client, wanted to relaunch its star product, the TurboMax, and create a landing page to showcase it. Once again, the Larouche team was called upon for this large-scale project. To mark a change in the original approach, the agency built distinct visual imagery inspired by the high-tech world—all while remaining faithful to Thermo 2000’s brand. The new imagery was leveraged in several promotional tools (magazine ads, newsletters, social media posts). Combined with a digital strategy developed specifically for a successful product launch, these tools caused quite a buzz on the TurboMax launch page!