Mercier Wood Flooring has established itself as a pioneer in the hardwood flooring industry. Both from a design and technical perspective, Mercier Wood Flooring has consistently marked the industry with its innovations. The objective of Larouche’s rebranding work was to strengthen the company’s positioning as the original manufacturer of prefinished wood flooring. In particular, the Mercier Wood Flooring’s messages and visual identity were updated to highlight its value as a go-to manufacturer. Many tools were created to support the company’s new brand image.
