For over 30 years, Lumca has developed lighting solutions that are sleek, innovative and smart, enabling cities and private businesses to light the lives of citizens, whether at work, at home or at play. The manufacturer recently won a bid to light one of the biggest real estate projects in North America, Water Street Tampa, in Florida. Lumca mandated Larouche Marque et communication with the branding and commercialization of a brand-new product category of lighting solutions, called Urban Cozy. The agency also branded the category’s first family of products, call Lio, which will grace Water Street Tampa in the near future. This new family of lighting solutions was unveiled on various web pages created by the agency and in the company’s blog.