Laiterie de La Baie is a staple in the Saguenay – Lac St-Jean region. To support the promotion of its Festin ice cream in Québec’s supermarkets, Larouche developed a digital strategy based on a creative and humorous competition. Consumers were invited to transform Québec’s culinary classics into an ice cream feast via social media. The www.festinfacile.com website was used as the foundation for the overall digital marketing strategy.
