After a two-year absence, the Association des professionnels de la construction et de l’habitation du Québec (APCHQ) wanted to make a remarkable return to the Expo Habitat Québec to kick off the 2023 edition of the event. The organizing team turned to Larouche Marque et communication to develop a new creative platform to give the event a distinctive brand revamp.
The mandate materialized in a new slogan, a visual identity with vibrant and compelling colours, and a multiplatform promotional campaign. The new brand image was then deployed through a 15-second motion design TV ad, billboards, the design of various tools to be distributed on-site during the event, and digital ads planned by Medialliance.
