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Lacroix Granit, a renowned company specializing in large-scale architectural projects made of granite, wanted to develop the landscaping aspect of its business. The company asked Larouche Branding and Communications to develop a brand to highlight its high-end landscaping know-how and technical prowess. The agency created Créaminéra, a prestigious brand that showcases A. Lacroix Granit’s expertise, including a new visual identity, manufacturer and product imaging, and key messages.