Agri-Marché is one of the biggest animal feed businesses in the province of Québec. As a part of a strategy to transform its management methods towards an approach more centralized on farmers and their challenges, Larouche revamped the company’s brand to celebrate its culture of success. In fact, the new brand image is profoundly rooted in the company’s mission and history. The slogan, Producer in mind. Performance at heart., was at the heart of a new visual identity and key messaging that galvanized customers and employees alike.