{"id":569,"date":"2020-05-20T17:47:00","date_gmt":"2020-05-20T21:47:00","guid":{"rendered":"http:\/\/www.larouchemc.com\/nouveau-site-internet-pour-la-fromagerie-de-lile-aux-grues\/"},"modified":"2024-03-06T13:51:53","modified_gmt":"2024-03-06T18:51:53","slug":"new-website-for-la-fromagerie-de-l-ile-aux-grues","status":"publish","type":"post","link":"https:\/\/www.larouchemc.com\/en\/new-website-for-la-fromagerie-de-l-ile-aux-grues\/","title":{"rendered":"New website for la Fromagerie de l\u2019\u00cele-aux-Grues"},"content":{"rendered":"\n<p>La Fromagerie de l\u2019\u00cele-aux-Grues, also known by its trademark Fromagerie de l\u2019Isle, recently launched its brand new website. Designed and produced by the Larouche team, the site completes a global overhaul of the Fromagerie de l&#8217;Isle brand, initiated over a year ago, in particular through the implementation of a new visual identity for product labels and all marketing communications initiatives of the Fromagerie.<\/p>\n\n\n\n<p>The \u00cele-aux-Grues fromagerie is the largest artisanal cheese dairy in Canada. Its fine cheeses, including Riopelle de l&#8217;Isle, are recognized worldwide. Its aged cheddars come from a century-old tradition and know-how. Without a doubt, the Fromagerie de l&#8217;Isle enjoys a totally unique character in the industry, beginning with the straw that gives the cows\u2019 milk that unique vegetable character\u2014just like the cooperative model in which the entire production of island\u2019s milk is intended for the cheese dairy. For over a hundred years, the cheese dairy has been both the backbone of the local economy and an extraordinary influence on business in the archipelago.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"1024\" src=\"https:\/\/www.larouchemc.com\/wp-content\/uploads\/2020\/06\/Larouche-IAG-Web-910x1024.jpg\" alt=\"\" class=\"wp-image-255\" srcset=\"https:\/\/www.larouchemc.com\/wp-content\/uploads\/2020\/06\/Larouche-IAG-Web-910x1024.jpg 910w, https:\/\/www.larouchemc.com\/wp-content\/uploads\/2020\/06\/Larouche-IAG-Web-267x300.jpg 267w, https:\/\/www.larouchemc.com\/wp-content\/uploads\/2020\/06\/Larouche-IAG-Web-768x864.jpg 768w, https:\/\/www.larouchemc.com\/wp-content\/uploads\/2020\/06\/Larouche-IAG-Web-1365x1536.jpg 1365w, https:\/\/www.larouchemc.com\/wp-content\/uploads\/2020\/06\/Larouche-IAG-Web.jpg 1600w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n\n<p>In addition to showcasing its products, the new website evokes the essence of an authentic brand that is rooted in a rich history of social solidarity, pride and cheese-making know-how. &#8220;We are both rooted in heritage and modernity. The new site perfectly expresses this uniqueness that sets us apart,\u201d says Daniel R. Leduc, Senior Director. The site\u2019s launch also coincides with the launch of L&#8217;Ang\u00e9lique-\u00c0-Marc, a new cheese resulting from a close collaboration between Fromagerie de l&#8217;Isle\u2019s craftspeople and world-renowned painter Marc S\u00e9guin, an island resident for several years.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We are honoured to contribute to <em>Fromagerie de l&#8217;Isle\u2019s<\/em> success. It is a veritable institution in the industry,&#8221; said Jean-Fran\u00e7ois Larouche, President of the agency. Consumers will soon be able to order the famous cheese products online.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<pre class=\"wp-block-preformatted\"><div class=\"blocimagesmeules\">\n<img decoding=\"async\" src=\"https:\/\/www.larouchemc.com\/wp-content\/uploads\/2020\/06\/BeteSeguin-TopView-FondBlanc-300x237.jpg\" alt=\"B\u00eate \u00e0 S\u00e9guin\">\n<img decoding=\"async\" src=\"https:\/\/www.larouchemc.com\/wp-content\/uploads\/2020\/06\/Angelique-a-Marc-TopView-FondBlanc-300x240.jpg\" alt=\"Ang\u00e9lique \u00e0 Marc\">\n<img decoding=\"async\" src=\"https:\/\/www.larouchemc.com\/wp-content\/uploads\/2020\/06\/ChevalNoir-TopView-FondBlanc-300x241.jpg\" alt=\"Cheval noir de l'Isle\">\n<img decoding=\"async\" src=\"https:\/\/www.larouchemc.com\/wp-content\/uploads\/2020\/06\/CureQuertier-TopView-FondBlanc-300x287.jpg\" alt=\"Cur\u00e9 quertier de l'Isle\">\n<img decoding=\"async\" src=\"https:\/\/www.larouchemc.com\/wp-content\/uploads\/2020\/06\/HautMarais-TopView-FondBlanc-300x253.jpg\" alt=\"Haut-marais de l'Isle\">\n<img decoding=\"async\" src=\"https:\/\/www.larouchemc.com\/wp-content\/uploads\/2020\/06\/Macpherson-TopView-FondBlanc-300x257.jpg\" alt=\"Macpherson de l'Isle\">\n<\/div><\/pre>\n<\/div><\/div>\n\n\n\n<p>To discover the cheeses, visit \u200b<a href=\"https:\/\/www.fromagesileauxgrues.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">fromagesileauxgrues.com<\/a>\u200b.<\/p>\n\n\n\n<p><strong>CREDITS<\/strong><\/p>\n\n\n\n<p><strong>Client\u200b:<\/strong> Fromagerie de l\u2019\u00cele-aux-Grues<br><strong>Brand\u200b:<\/strong> Fromagerie de l\u2019Isle<br><strong>Agency\u200b:<\/strong> Larouche Branding and Communications<br><strong>Creative strategy and direction: <\/strong>Claude Desrochers<br><strong>Artistic direction\u200b: <\/strong>Raynald Laflamme and S\u00e9bastien B\u00e9dard<br><strong>Integration\u200b:<\/strong> Karianne Jean<br><strong>Consulting service:<\/strong> Pascale Lafreni\u00e8re<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Fromagerie de l\u2019\u00cele-aux-Grues, also known by its trademark Fromagerie de l\u2019Isle, recently launched its brand new website.<\/p>\n","protected":false},"author":1,"featured_media":498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/posts\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":5,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"predecessor-version":[{"id":12048,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/posts\/569\/revisions\/12048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/media\/498"}],"wp:attachment":[{"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}