{"id":11089,"date":"2022-10-12T16:48:00","date_gmt":"2022-10-12T20:48:00","guid":{"rendered":"https:\/\/www.larouchemc.com\/liqdho-une-source-de-croissance-renouvelee\/"},"modified":"2026-03-31T16:06:32","modified_gmt":"2026-03-31T20:06:32","slug":"iqdho-a-renewed-source-of-growth-thanks-to-larouche","status":"publish","type":"post","link":"https:\/\/www.larouchemc.com\/en\/iqdho-a-renewed-source-of-growth-thanks-to-larouche\/","title":{"rendered":"IQDHO, a renewed source of growth thanks to Larouche"},"content":{"rendered":"\n
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Institut qu\u00e9b\u00e9cois du d\u00e9veloppement de l\u2019horticulture ornementale (IQDHO)<\/a> has tapped Larouche Branding and Communications<\/a> to update its brand. With unique expertise that\u2019s in demand across Quebec, IQDHO provides specialized business development advisory services to horticultural producers in greenhouses, nurseries, sod farms, garden centres, Christmas tree growers and other horticultural stakeholders. IQDHO asked Larouche for a major refresh that would leverage its know-how and commitment to advancing ornamental horticulture in the province. Larouche\u2019s communications plan provided a roadmap for the changes, which included a visual overhaul, updated brand positioning and an all-new website.<\/p>\n\n\n\n

Credibility (re)affirmed<\/strong><\/h3>\n\n\n\n
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\u201cOur team of highly specialized agronomists and our involvement in numerous research projects dedicated to horticultural innovation and sustainable development make IQDHO a preferred partner for producers. One of our main objectives was to find a simple and compelling way to express this DNA by highlighting its unique character, based on a down-to-earth approach to ornamental horticulture,\u201d said Marc Andr\u00e9 Laplante, IQDHO\u2019s executive director.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Larouche decided to use the statement Source de croissance<\/strong> as a tool to affirm and reaffirm IQDHO\u2019s credibility. This new positioning statement alone embodies IQDHO\u2019s mission to support the evolution of businesses by sharing its knowledge, promote crop development through its work and spur the growth of the horticultural sector.<\/p>\n\n\n\n

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New imagery to mark the change<\/strong><\/h3>\n\n\n\n

The imagery associated with ornamental horticulture is naturally appealing, with bright colours, lush plants and repetitive patterns created by greenhouse displays or furrows in a field. Visually, IQDHO had not yet made the most of this opportunity. The Larouche team took the rich existing photo content and built distinctive imagery of the ornamental horticulture landscape around it. The challenge was to redesign the visual identity to keep it simple and preserve the company\u2019s legacy while making it resonate with today\u2019s world. The masterful result was a new, simplified logo and bold, high-contrast imagery, going from deep black to a series of vibrant colour accents that pay tribute to the diversity of nature.<\/p>\n\n\n\n

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he project ultimately came to life in the newly designed website. The more streamlined and user-friendly new platform presents the services available in a structured way and emphasizes things that were hidden in the previous version. There is a focus on horticultural know-how, the advisors\u2019 down-to-earth approach and research, which is central to IQDHO\u2019s innovation mission. Functional additions such as a shop section, a member section and a member account portal were also thoughtfully integrated to make the experience more efficient.<\/p>\n\n\n\n

Overall, the visual and digital update helps cement IQDHO\u2019s promise to act as a catalyst for the development and growth of local businesses by constantly staying one step ahead of new technologies, methods and solutions to future challenges.<\/p>\n\n\n\n

See the complete portfolio here<\/a>.<\/p>\n\n\n\n

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IQDHO asked Larouche for a major refresh that would leverage its know-how and commitment to advancing ornamental horticulture in the province. Larouche\u2019s communications plan provided a roadmap for the changes, which included a visual overhaul, updated brand positioning…<\/p>\n","protected":false},"author":1,"featured_media":11080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/posts\/11089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/comments?post=11089"}],"version-history":[{"count":9,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/posts\/11089\/revisions"}],"predecessor-version":[{"id":12059,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/posts\/11089\/revisions\/12059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/media\/11080"}],"wp:attachment":[{"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/media?parent=11089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/categories?post=11089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.larouchemc.com\/en\/wp-json\/wp\/v2\/tags?post=11089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}