On March 28, 2018, the Société des communicateurs de Québec (SOCOM), a non-profit organization dedication to Québec’s marketing communications industry, launched its new brand image. The Society’s board of directors, presided by Anne-Marie Boissonnault, retained the services of Larouche Marketing Communication to revamp its visual brand identity and positioning statement, which will be the cornerstone of the SOCOM’s future development.

The new positioning statement has a two-pronged approach. The first is the source. The SOCOM is where marketing communications professionals can draw inspiration, enhance their skills and know-how, and receive training. The second is its resources. These are the tools that the marketing communications industry in Québec needs to reflect on the evolution of its practice and flourish over the years to come. Resources include member services, job offers, news, events, networking opportunities, etc.

The new SOCOM aims to help marketing communications professionals improve their practice and remain indispensable for the growth of the businesses they work for. The SOCOM also wants to raise awareness of its services and perfect its role to address the challenges the industry currently faces.

magazine socom

During the unveiling of its logo and positioning statement, the SOCOM also took the opportunity to launch Québec’s very first magazine dedicated to the marketing communications industry. In the first edition, the magazine covers several topics, including artificial intelligence, marketing automation, intellectual property, and a case study with Prestolam, one of Larouche Marketing Communication’s esteemed clients. The first edition of SOCOM’s magazine will be also be distributed with the next edition of the Chambre de commerce et d’industrie de Québec’s magazine.


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