Outsourcing is a collaborative business technique between two companies where one company hires another to handle a part of its activities. When it comes time to plan your marketing strategy, how do you know if you need to outsource your communications? To help you make that decision, here’s some information about the advantages of outsourcing your communications activities to an agency.

Get an Outside Perspective

You work in a specific field and are fully versed in its markets, lingo, client base, yardsticks, strengths, and weaknesses. Being immersed in your industry is usually an asset, but it may keep you from seeing the big picture. Sometimes, you need an outsider’s perspective. Outsourcing your communications to an agency allows you take a step back and see your situation through a different lens. That’s an added value that’s sure to help your company grow.  

Tap into a Wide Range of Expertise 

By working with an agency, you’ll benefit from the experience and creativity of professionals from different areas of communications and marketing. Whether you need a marketing strategy, a communications plan, a website, a positioning statement, an ad campaign, media planning, or a promotional video, the agency will be able to meet your needs in the best way possible, with a qualified team and the necessary resources. 

Increase Your Company’s Credibility

A good communications agency will make you a household name with your target audience. Their media contacts will help you get extra mileage out of your efforts and increase your reach. Agencies identify exactly who your audience is, making your interactions with that audience more effective. 

Save Time

Setting up, executing, and managing communications strategies takes up a lot of time every day. Outsourcing to an agency will free you up to focus more on business development while your communications are being handled by specialists. In other words, time better spent = better profits!

Free Up Your Resources 

Training and managing new employees can drain your resources. Why add that burden when you can hire a communications agency with the same—and often better—skills and experience you’d get with an internal employee?

You’re an expert in your field and know your job inside and out. Agencies are experts too—in helping you reach your communications objectives. Now all you have to do is team up with the one that’s right for you! 


Blais, Véronique. Une question de choix : l’agence de communication ou l’interne. http://www.capital-image.com/blogue/agence-de-communication-ou-interne/ . 1 mars 2017.

Collaboration. Communication marketing : embaucher ou recourir à une agence. . http://brise-glace.com/2013/02/26/communication-marketing-embaucher-ou-recourir-a-une-agence/. 26 février 2013.

Goirand, Thomas. Marketing & Communication d’une PME, recruter ou externaliser. https://www.1min30.com/inbound-marketing/marketing-communication-dune-pme-recruter-ou-externaliser-11747. 29 août 2014.

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